What Are Six Levels Of Brand Meaning
what are six levels of brand meaning
Brands convey positive or negative messages about a product. They also indicated the company or service to the consumer, which is a direct result of past advertising, promotion, and product reputation. A brand can convey up to six levels of meaning: Attributes, Benefits, Values, Culture, Personality and User.
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Answer:
Attributes, Benefits, Values, Culture, Personality and User.